CWB → SP
VROSA.WORK@GMAIL.COM
SENIOR GRAPHIC DESIGNER
AT @CRISPIN BR
SELECT WORK
2021 – 26'
by Stereo
But instead of following traditional branding rules, we let sound dictate the brand’s behavior. At its core, this project reimagines how a brand identity can exist: not as a static logo or fixed guidelines, but as a living, reactive design system shaped by external inputs (in this case, music). Every visual element — typography, motion, composition — adapts based on sound properties like bass, treble, and tempo. This pushes branding into a new, behavior-driven space. It’s not just aesthetic—it’s systematic, modular, and deeply tied to communication through design.
client / year
CANJA AUDIO CULTURE / 2025
agency
DXD DESIGN BY DISRUPTION® BY TBWA
DESIGN TEAM
GLOBAL CHIEF DESIGN OFFICER : BRUNO REGALO
DESIGN DIRECTOR : THIAGO MATSUNAGA, ALE TAUCHMAN
DESIGN SUPERVISOR : GABRIEL MENEZES
SENIOR DESIGNER : VICTOR ROSA, FELIPE CANALLI
DESIGNER : LUCIANO SMYTHE
motion design : pedro gaba
DESIGN DIRECTOR : THIAGO MATSUNAGA, ALE TAUCHMAN
DESIGN SUPERVISOR : GABRIEL MENEZES
SENIOR DESIGNER : VICTOR ROSA, FELIPE CANALLI
DESIGNER : LUCIANO SMYTHE
motion design : pedro gaba
PARTNERS
MUSIC & AUDIO PRODUCTION : CANJA AUDIO
MOTION & IMAGE PRODUCTION : FUZE IMAGE
ILLUSTRATION : ROSA STUDIOS
MOTION & IMAGE PRODUCTION : FUZE IMAGE
ILLUSTRATION : ROSA STUDIOS