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CWB → SP
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ART DIRECTOR / DSNG
AT @WMcCANN
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SELECT WORK
2021 – 26'
Dew or Die
Dew or Die takes Mountain Dew’s attitude to the extreme: no middle ground 
— you either go all in or you don’t.
That energy comes through in a bold visual language built on oversized typography, strong contrasts, distortion, and compositions that break the grid. A system designed to feel urgent, chaotic, and impossible to ignore — reflecting the all-or-nothing attitude behind Dew or Die.

client / year
MONTAIN DEW / 2023
agency
DXD DESIGN BY DISRUPTION® BY TBWA
DESIGN TEAM
GLOBAL CHIEF DESIGN OFFICER : BRUNO REGALO
SENIOR DESIGNER : GABRIEL MENEZES
DESIGNER : VICTOR ROSA
motion design : PATRICK NEVES

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All Rts. Res.
SSW 21/26
2026