V–Rosa®V–R®
CWB → SP
VROSA.WORK@GMAIL.COM
About
SENIOR GRAPHIC DESIGNER
AT @CRISPIN BR
Archive
SELECT WORK
2021 – 26'
TBWA\WorldWide
One Brand,
Many Voices.
TBWA\World Wide has always been built around Disruption®.
But as the Collective evolved, its identity needed to evolve with it.
Rather than reinventing the brand, we built on its most recognizable visual equities and pushed them into a more expressive, flexible, and human system — one capable of connecting a global creative Collective without erasing the cultures and personalities that make each part of it unique. Expressive typography, cultural references, and flexible graphic tools bring a new layer of personality to the brand, turning Disruption from a philosophy into something you can see and feel.
The result is an identity designed less like a rigid rulebook and more like a living creative framework: recognizable anywhere, adaptable everywhere, and intentionally imperfect.
client / year
palo alto networks 2023
agency
DXD DESIGN BY DISRUPTION® BY TBWA
DESIGN TEAM
GLOBAL CHIEF DESIGN OFFICER : BRUNO REGALO GROUP DESIGN DIRECTOR : LINDSEI BARROS DESIGN DIRECTOR : THIAGO MATSUNAGA DESIGN SUPERVISOR : GABRIEL MENEZES SENIOR DESIGNER : VICTOR ROSA, FELIPE CANALLI, JOÃO RIZZATI, RAFAEL AMARAL
motion design : PATRICK NEVES
3d IMAGE PRODUCTION : FUZE IMAGE